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How (and where) to start?

The start of an entrepreneurial journey is often a mix of excitement, endless questions, and the feeling that you’re on your own.

From that first spark of an idea to registering your business and finding your first customers, the path can feel fragmented and winding, scattered between forms, institutions, and invisible hurdles you only notice once you’re right in front of them.

You shouldn’t have to navigate this alone. And this is what this guide is for: to show you exactly who can help, when, and how.

Step 1: You have an idea, but don’t know where to start

An entrepreneurial journey usually begins with the desire to improve something, make it easier, or do it differently. The idea feels crystal clear until you start researching what it actually takes to make it real. Suddenly, you’re faced with questions about legal forms, procedures, paperwork, and responsibilities you have never heard about.

To make this beginning a little easier, here are the key spots where you can find the right information and the people who will point you in the right direction.

Savinjska region incubator
If you’re at the start of your journey and want to develop your business idea with the support of experienced mentors, this is the place for you. The Incubator helps you build your idea on a solid foundation.

Check how they can help

SPOT consulting (the VEM spot)
Not sure where to start? SPOT is your first official stop for free information on starting a business, public calls, taxes, and legal forms of operation.

Get a consultation

Regional chamber of craft and small business Celje
Thinking about starting your own craft or service business? The Chamber offers practical advice, access to training, and connections with other local professionals.

Check their offering

Workshop at the Savinjska Region Incubator (Source: Savinjska Region Incubator)

Step 2: Test and develop your idea

When you’re looking for a way to test if your idea works in practice—whether it’s a new product, service, or a local initiative—having the right space for development and support during those first steps is key.

If you need mentorship, training, or a workspace in a professional startup environment, the Savinjska Region Incubator is the place to go. However, if you are developing a project that contributes to the growth of the countryside, the community, or the environment, be sure to check out LAS Diversity of the Countryside.

Explore how they can help you at the incubator

Step 3: You are already growing and looking to scale

Once your business takes off, new questions arise: how to improve processes, expand your range, increase visibility, or explore new markets? This stage requires the right information, connections, and access to a support system that understands the specific challenges of growth.

In addition to the Savinjska Region Incubator, you can turn to the Regional Chamber of Craft and Small Business Celje for practical support tailored to micro and small businesses. For connections with larger economic systems and export-oriented companies, the Chamber of Commerce and Industry of Slovenia (GZS) is your key partner. You can also take advantage of numerous public calls published by various national support institutions.

Furthermore, the City Municipality of Celje provides its own annual support schemes specifically for businesses within the local community.

Explore the latest tenders and grants

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Step 4: You connect, exchange and give back

Entrepreneurship is rarely a successful solo adventure. Most often, the key ideas, contacts, or solutions emerge during a conversation with someone who has already walked in your shoes or is headed where you want to go. That is why connecting with fellow entrepreneurs is one of the most powerful levers for growth and development.

In our community, there are countless opportunities for networking, collaboration, and exchange. Once you are established, a new path opens up: one that leads to mentoring, supporting young startups, or participating in local initiatives. Your story carries a wealth of experience that absolutely deserves to be shared with others.

Explore networking opportunities
In Celje, we provide a supportive environment for developing business ideas—from the first steps to steady growth. With access to modern spaces, expert support, mentorship, and a network of partners, we help create successful entrepreneurial stories.

- Sonja Majcen, director at Savinjska region incubator